Cricket South Africa has announced that it has been unable to strike a deal with the SABC to broadcast the 2023/24 India tour to South Africa on free-to-air television.
For the past few months CSA and the SABC have been involved in protracted negotiations over the free-to-air broadcast rights of the India tour, which are exclusively owned by CSA.
According to CSA, it received an offer from the SABC for the broadcast rights on the 29th of November.
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Cricket’s governing says it responded to the SABC six working days later on 7 December, accepting the offer, but hours after that acceptance, the SABC informed CSA that they were unable to broadcast the India tour due to a withdrawal of potential sponsors.
CSA says the free-to-air rights remain available and should the SABC be able to attract sponsorship, CSA would be willing to conclude an agreement.