Titans Cricket have announced that they have signed an agreement with Southern Africa’s largest integrated security solutions provider, Fidelity Services Group.
“Safety is a priority for every single person in their workspace and this partnership with Fidelity is very important for us as the Titans,” said CEO Jacques Faul. “We are well aware of the work that Fidelity have done across Southern Africa and also their very close affiliation to the sporting world. That makes this partnership very reassuring for us.”
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The 24-hour security giant will ensure staff, players, tenants and fans within the SuperSport Park precinct are guarded and the brand will also feature on the shirts of the Titans Ladies’ playing kit.
“We are delighted to be part of the Titans cricket family,” said Wahl Bartmann, CEO of Fidelity Services Group. “We are passionate about sport and we value the trust that the Titans have in our team to keep their valued players and stakeholders safe.”
The Fidelity Services Group will display branding around SuperSport Park and that branding will also be incorporated into player merchandise.
In other sponsorship-related news, Titans Cricket and SuperSport Park have announced an agreement with John Deere and John Deere Financial, who have joined forces as a stadium partner, along with providing specialised and reduced rates for their extensive range of turf maintenance equipment, which will assist in the maintenance of SuperSport Park.
“We want to make a difference in the world. So to align with the Titans, who play such a role in the development of sport, is very appealing to us,” said Antois Van der Westhuizen, Managing Director of John Deere Financial: Africa.
Visitors to SuperSport Park will also see a new fixture on the property, as a John Deere tractor has taken its place on the park.