FNB has launched a branded content series called ‘Will Power’, consisting of curated interviews with players from the Springbok Women’s team, to celebrate ‘Wills Weeks’.
Will Power dissects the personal and professional dynamics of Springbok Women Lusanda Dumke, Sizophila Solontsi, and Lerato Makua.
The bank says the series is about “South African breadwinners putting their bodies on the line for the country, as well as their various dependents, and the series is produced to communicate that all South Africans can draft and save a will on the FNB App, for free”.
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According to FNB, statistics show that more than a third of South African households are headed by women and that women spend almost three times more time on unpaid domestic work in comparison to their male counterparts.
“This proves that the role a woman plays in the average household is invaluable,” said a statement. “That is why it is imperative that their financial literacy be exemplified through having an executable will, ensuring their efforts do not go wasted or unnoticed.”
Aneesa Razack, CEO FNB Fiduciary, says: “It is Wills Week from 11 to 15 September and our commitment to innovation takes on a new dimension. FNB stands not only as a pioneer in digital banking, but also as a catalyst for meaningful change in our customers’ lives. These athletes’ stories are a foil for best-practice planning for one’s future and taking the risks out of the uncertainty that life may deliver upon us. Let’s help you get there.”
