SA Rugby has announced that Cape Town-based spice brand Freddy Hirsch has joined SARU’s group of sponsors as the ‘Official Braai Partner’ of the Springboks and the national governing body.
“Rugby and braai go together like tackles and tries, and we’re delighted to welcome Freddy Hirsch into our family of partners,” said Rian Oberholzer, CEO of SA Rugby. “This is an exciting new partnership that will allow us to bring together two of South Africans’ favourite pastimes in a way never seen before. What would a Springbok Test be without braai fires around the stadium? What would a day of schools rugby be without a boerewors roll? By partnering with Freddy Hirsch, with Oom Freddy’s Legacy Braai Spice, we now really have a reason to light the fire.”
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With Freddy Hirsch’s involvement in schools rugby, club rugby and SA Rugby’s annual festival of youth weeks, the company will be providing support at all levels of the game across the country.
This includes providing boerewors rolls and hamburgers, as well as droëwors and biltong packs, to the players at the U18 Craven Week in George, in the first week of July.
“As three-time world champions, the Boks have been a long-time force in international rugby and Freddy Hirsch spices and seasonings have been used around South Africa since 1956, bringing together two of the nation’s most popular brands,” said Clive Moore, Group Marketing Head for Freddy Hirsch.
Freddy Hirsch has grown into Southern Africa’s largest supplier of industrial spices, casings, and meat processing equipment. It services thousands of customers, including independent butcheries, major retail chain stores, meat processing factories, and poultry factories.
The Freddy Hirsch Group operates an ingredients milling and blending service in Cape Town and employs over 600 staff members with a national network of 14 branches in South Africa.