The International Olympic Committee has begun a tender process in sub-Saharan Africa and South Africa covering media rights for the 2026-32 period.
The Olympic governing body has set a deadline of 5 November for responses to this tender.
The process – which covers 45 countries overall – is understood to cover the 2028 (Los Angeles, US) and 2032 (Brisbane, Australia) Summer Olympics, as well as the Winter Games in 2026 (Milan-Cortina) and 2030 (the French Alps).
HAVE YOU ALSO READ?: Toyota ends sponsorship with ‘political’ Olympics
For the most recent Olympics, the summer games earlier this year in the French capital of Paris, sub-Saharan African distribution rights were held by the Infront agency, while in South Africa the event was covered by both free-to-air SABC and pay-TV heavyweight SuperSport.
The Infront tie-up had covered the 2022 Winter Games in Beijing, as well as this year’s summer edition.
The SuperSport and SABC deals, meanwhile, were unveiled in mid-2017.
In terms of a sub-Saharan African TV audience, the 2026 and 2030 Winter Olympics will likely see the largest audiences, due to a more favourable time zone than the US’ West Coast in four years, and then Australia in 2032.