The Kolisi Foundation and KFC have announced that their month-long collaboration in July resulted in R13 million being raised, with the funds to be directed towards the foundation’s food security programme.
The initiative raised R6,480,460 in donations from customers when they added R2 to their bill for meals at KFC restaurants nationwide.
KFC’s matching contribution, and its pledge that all ‘Add Hope’ funds raised in July would go to the Kolisi Foundation, resulted in a R12,960,920 boost for the foundation’s work.
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The Kolisi Foundation’s initiatives include providing breakfast daily to more than 4,000 learners at six schools in Zwide, the Gqeberha community where Springbok captain Siya Kolisi grew up in the 1990s. It also offers grocery support to survivors of gender-based violence and delivers holistic assistance to more than 34 community kitchens which feed an average of 1,000 women, children and elderly people daily.
“This is a game-changer for the foundation and a massive step towards sustainability,” said Rachel Kolisi, the foundation’s CEO. “It’s all due to the amazing generosity of South Africans and we’re incredibly grateful for KFC’s beautiful gesture in matching its customers’ donations.”
Grant Macpherson, KFC Africa Chief Marketing Officer, said South Africans’ response to a TV commercial and social media posts featuring Siya Kolisi and Add Hope beneficiaries – all with a catchy iGwijo soundtrack – had been positive.
“KFC Add Hope is marking a double celebration in 2023 – its 15th birthday and its R1 billion fundraising milestone,” he said. “Our partnership with the Kolisi Foundation has allowed us to celebrate this in incredible fashion, as we always do as South Africans – and that is together.”
Add Hope, which serves nutritious meals to more than 150,000 hungry and malnourished children every year, has worked with the Kolisi Foundation for the past two years, supporting its efforts to address the food insecurity which affects nearly one in four households nationwide.
