LIV Golf has appointed Scott O’Neil as Chief Executive Officer, to lead the league’s strategic vision, business operations, and global growth.
O’Neil will oversee LIV Golf’s 13 teams, its roster of golfers, and efforts to expand the league’s impact globally.
Greg Norman, who served as LIV Golf’s first CEO and Commissioner, will transition from day-to-day management, but remain involved with the organisation.
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With over 25 years of experience in sport and entertainment, O’Neil previously served as CEO of Merlin Entertainments and CEO of Harris Blitzer Sports & Entertainment.
Yasir Al-Rumayyan, LIV Golf Board Chairman, said: “On behalf of the Board of Directors, we welcome Scott to the LIV Golf family, knowing he will capitalise on everything that has been accomplished over the past three years.”
