Sport and entertainment agency Levergy has announced the appointment of Ray Langa as its new Managing Director.
The 31-year-old has been promoted from his position as Business Unit Director and will assume control of all day-to-day management of the business, with co-founder and CEO Clint Paterson’s mandate shifting heavily towards strategic growth in line with the M&C Saatchi Sport and Entertainment group strategy.
Langa is a marketing professional with over 10 years’ experience in the industry and he joined Levergy in January 2019, when he was brought in to run the company’s major blue-chip accounts. Prior to that, he spent time at various marketing agencies across South Africa, working on brands such as Heineken, Vodacom, and Johnnie Walker.
Langa played a big part in Levergy’s Nedbank #PlayYourPart campaign, which launched during the Covid-19 lockdown for the return of South African football, which picked up the ‘Campaign of the Year’ award at the 2020 Hollard Sport Industry Awards.
“Ray has proven in his short time with us that he’s got what it takes to lead Levergy into a new and exciting future,” says Paterson. “Our sector is demanding us to innovate, transform and find new ways of creating meaningful change for our clients at lightning speed. Ray’s appointment, along with a host of exciting developments to come from Levergy this year, ensures that we can be optimistic about the growth of our people, clients and the greater industry for many years to come.”
“I’m humbled and excited by the opportunity,” says Langa. “I am joining an exceptionally strong leadership group that drives a remarkable culture inside the agency. To be given the chance to lead the ‘Levergists’ into the future alongside the other partners is a challenge I’m relishing. Our sector has never faced more uncertainty, but it brings about massive potential to evolve and take quantum leaps forward for our industry. I have no doubt that we’ve got exactly the right mix of people and partners to make sure we maintain our position as market leaders in sport and entertainment.”