Cape Town-based PT SportSuite has completed a multi-platform deal with Major League Rugby, North America’s professional rugby union competition.
That’s in a bid to transform the league’s digital media capabilities.
PT SportSuite will work closely with MLR’s technical teams to configure and deploy branded digital platforms across digital asset management, media collection and collaboration, a MLR mobile app, web and app-based fan engagement and augmented reality technology.
“This new digital content system greatly improves our ability to collaborate across the league,” said MLR commissioner George Killebrew. “I’m most excited about the possibilities for more content generated by our athletes, and improved storytelling of our brand partnerships.”
The pair say the partnership is aimed at positioning MLR as one of the most digitally-enabled leagues across North American sport. The goals include transforming players and fans across the league into ‘mobile storytellers’ and forging better, more memorable connections between fans, MLR and its sponsors by incentivising fan engagement and creating unique digital experiences.
The roll-out of key technology will follow a phased approach and comes at a key juncture with the league looking to establish new digital properties to maximise revenue and provide more value to sponsors in the wake of the coronavirus pandemic.
“We’re excited by the opportunity to propose a new media workflow process and platform suite alongside MLR and their teams – it represents an amazing start to 2021,” said PT SportSuite CEO Rich Cheary. ”We’re applying our tried and tested approach that is migrating and centralizing MLR’s media assets into our AWS-powered PT ecosystem, enabling further media collaboration and community engagement involving players and fans across video, web and mobile app channels. Our MLR partners have superb energy and by working together with them and the teams across the league to co-ordinate media production, we will empower the teams, players and fans to generate and contribute media on a level not seen before.”