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PT SportSuite Takes Major League Rugby Fan Engagement to Next Level

PT SportSuite and Major League Rugby have announced the next phase of their digital fan engagement strategy.

It follows on from the release of the official Major League Rugby app in March.

The newly-released AR SCAN functionality in the app allows MLR fans to scan team logos on official MLR merchandise – and anywhere else they can be found – to unlock “hidden” video content and special offers that reward fans for scanning.

The campaign officially kicks off a long-term league strategy to position the MLR app as a preferred destination for digital engagement between fans, MLR and sponsors, allowing MLR to deliver compelling digital engagement opportunities for the stay-at-home fan.

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“It’s great to see our technology being used to encourage engagement, achieve brand activation and reward fans in a fun and exciting way on mobile,” said Nick van Rensburg, PT SportSuite Communications Manager. “This is the launch of an exciting feature for fans of all ages to scan, collect and share MLR team logos with friends.”

While the launch phase will invite fans to scan MLR and team logos, it is envisioned that AR scanning will provide an additional digital resource for official MLR sponsors to engage directly with fans by making exclusive branded content, competitions and promotions available by augmenting branded collateral via the MLR app. 

“Major League Rugby is continuing to prioritise digital evolution to increase accessibility for our fans,” said MLR Commissioner George Killebrew. “The MLR app is an important piece of that to ensure our fans have creative ways to engage with the league.”

In the final phase of the MLR app roll-out, fans can look forward to a dedicated in-app ‘Fan Zone’, which will ask users to take on incentivised ‘Fan Media Challenges’ – transforming MLR ‘Super Fans’ into content contributors for the league and uncovering genuine behind-the-scenes fan stories across the league.

Sport Industry Group
Sport Industry Group

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