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SABC, SuperSport Land Netball World Cup Rights

The SABC and SuperSport have secured rights to show the 2023 Netball World Cup, which will take place in Cape Town.

The SABC will hold exclusive free-to-air rights in South Africa to all Proteas matches, or another game on days that the host nation are not playing, as well as the opening match, and all knockout matches from the quarter-finals onwards. This includes radio rights, and the SABC will also show a daily highlights package featuring all the games from each day.

SuperSport will hold exclusive pay-television rights throughout Sub-Saharan Africa.

SABC will also provide Telkom with the feed for the tournament, in order for Telkom to stream coverage on its digital platform Telkom ONE.

Meanwhile, SuperSport will produce the international feed, working with World Netball and its international broadcast rights agency Sportfive to ensure global distribution of the tournament.

SuperSport, which showed the 2019 tournament in South Africa, has also announced that it will have an all-female production crew for the tournament. The project will be headed by Dheshnie Naidoo, SuperSport’s Head of Production Operations.

The 2023 tournament will be the first time that netball’s showpiece quadrennial tournament will take place in Africa.

“A lot of work has been done behind the scenes and we have been toiling very hard,” said Patience Shikwambana, Chairperson of the 2023 Netball World Cup Company. “I am delighted that finally the board and Netball South Africa have been able to put this matter to rest, and more people will have access to watch the World Cup here in South Africa, across the continent and the globe. The SABC have the numbers we need in South Africa as they are a free-to-air broadcaster, and SuperSport will help us penetrate the African market and overseas as well.”

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“We are all about taking netball to the people and making the sport fashionable and attractive again,” said Netball SA President, Cecelia Molokwane. “As Netball South Africa, we believe that this broadcast deal between the Netball World Cup Company and the two big broadcasters in the country is a step in the right direction – this means that more South Africans will now get a chance to see their national team play on home soil, and this is something that has never happened before.”

Marc Jury, Chief Executive of SuperSport, said: “Netball is an enormous sport played the length and breadth of our continent, so for Africa to host the 2023 World Cup is both gratifying and exciting. As broadcasters, we are delighted and aim to deliver a package that reflects the excellence and dynamism of the sport and its participants. We have major plans and intend to make history – and memories – with our offering.”

Gary Rathbone, Head of SABC Sport, noted: “As the SABC Sport, we pride ourselves on providing South Africans with access to sport of national interest, and the acquisition of the 2023 Netball World Cup has just reaffirmed our brand mission. As a country, we are very proud to host the tournament in Cape Town, and as SABC Sport, we believe that it’s imperative that every South African is given access to world class sport content.”

Sport Industry Group
Sport Industry Group

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