Sport Industry

SPAR to headline FIH Hockey Indoor World Cup sponsorship

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SPAR South Africa has been unveiled as the ‘presenting sponsor’ of the FIH Hockey Indoor World Cup, which will take place in Pretoria in 2023.

The sixth edition of the tournament will take place at the Heartfelt Arena from 5-11 February. This will be the first Indoor Hockey World Cup to take place outside Europe.

The sponsorship of the tournament comes on the back of SPAR’s nine-year support of the South African indoor hockey women’s team, while Tops at SPAR continue to grow their backing of the SA men’s team.

“South African Hockey has realized that we can only achieve by having the right partners in place,” said SA Hockey President Deon Morgan. “We are super proud to once again have SPAR partner with South African Hockey to bring the first ever FIH Hockey Indoor World Cup to African shores.”

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SPAR SA Chief Executive Officer Max Oliva was equally delighted.

“SPAR is honoured and excited to be the presenting partner of next year’s FIH Indoor World Cup,” he said. “For several years SPAR has proudly supported women’s and men’s indoor hockey in South Africa and to be part of the World Cup hosted in South Africa is exciting, especially with the South African teams in the line-up. Indoor hockey is skilfully fast and a great spectator sport, so we look forward to welcoming the hockey and sporting fans to Pretoria.”

The men’s and women’s competitions will each be contested by 12 teams, divided into two pools.

The teams will play one pool match each day from 5-9 February. Thereafter, the top four sides in each pool will advance to the quarter-finals, while the fifth and sixth-placed teams will face off for positions nine to 12.

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