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SuperSport Invests in School Sport

SuperSport has launched SuperSport Schools, an initiative the broadcaster hopes will change the future of South African school sport.

As part of the strategy, SuperSport acquired a majority stake in Schools Sport Live, which will see the business rebranded as SuperSport Schools.

The aim is to identify and expose young talent by broadcasting as many schools sports fixtures as possible. The production plan will embrace new technology by giving schools access to innovative artificial intelligence-based production to deliver a dynamic multi-screen viewing of schools and youth sport.

Outside of the coverage across SuperSport channels, the SuperSport Schools mobile application will provide parents and other interested parties with access to view schools sport anytime, anywhere, live and on-demand.

“This initiative is a natural extension of our mission to play our part to grow the pipeline for South Africa’s future sporting heroes,” says SuperSport Chief Executive Marc Jury. “Schools Sport is the foundation from which great sporting nations are built. The stronger the foundation, the brighter our future sporting stars can shine.”

Proteas netball captain Bongi Msomi and Springbok Lukhanyo Am will be leading the campaign with the hope of taking SuperSport Schools to every corner of the continent. Both stars were discovered late in their careers and speak directly to the gap the new platform is trying to close. The focus will be on netball, hockey and rugby for the initial implementation phase, with cricket and water polo following suit as the programme extends.

SuperSport has partnered with Nashua and its national footprint of engineers will install, maintain and support the project. Nashua will play a key part in rolling out the artificial intelligence automated cameras which are designed to produce and distribute live highlights content via the mobile application and social/digital channels.

Corporate South Africa and businesses will have an opportunity to get involved in the initiative, with specialised commercial sponsorship packages available to enable and fund the installation of the camera equipment across regions and schools.

Further to this, SuperSport has partnered with the MEC of Sport in the Eastern Cape in an effort to showcase more sport in the talent-rich region.

Dylan Rogers
Dylan Rogers

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