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SuperSport Signs Formula E Rights Deal

SuperSport has agreed a multi-year deal with Formula E to show the all-electric racing series live in more than 50 territories across sub-Saharan Africa.

Formula E will debut on SuperSport’s Motorsport Channel on February 26-27 as the 2020-21 season commences with a double-header in Diriyah, Saudi Arabia.

SuperSport will cover all races scheduled on the season seven calendar, with each race and qualifying session broadcast live across television channels, the app and website.

Each race will be available on demand through the app or website. SuperSport’s Blitz news channel will also offer season-long reporting and editorial content.

Formula E’s Chief Media Officer, Aarti Dabas, said: “SuperSport’s reach across Africa, allied with the diversity of their rights portfolio, their localised production and their thematic channel approach demonstrates their importance as a leading media network on the continent.

The announcement marks SuperSport’s most significant rights deal since its double swoop for key football rights in November. SuperSport sealed its second major football rights deal in the space of a week by extending and expanding its contract in sub-Saharan Africa for the club competitions organised by European governing body Uefa.

SuperSport renewed its broadcast contract for a further three years, taking in the 2021-22 to 2023-24 seasons, in a deal that covers the Uefa Champions League and Europa League, plus the new third-tier Europa Conference League and Youth League.

SuperSport earlier retained its English Premier League rights across sub-Saharan Africa until the end of the 2024-25 season. The agreement, which includes South Africa, covers all languages and all distribution platforms.

Sport Industry Group
Sport Industry Group

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