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Tennis SA and SABC Strike Broadcast Deal

Tennis South Africa and the SABC have announced the agreement of a new three-year media rights partnership.

It will commence later this month and include a monthly TSA magazine show and nine live weekend broadcasts per contract year, showcasing existing tournaments in South Africa, as well as two newly-created prize money events.

The half-hour monthly magazine show will be a look at all areas of local tennis, including shining a spotlight on South Africa’s current and emerging tennis stars.

The nine live broadcasts will include coverage of selected ATP Challenger and ITF World Tennis Tour events currently hosted in South Africa, the David Samaai Junior Open (an ITF Elite Junior Grade A tournament), a Tie Break Tens exhibition event, and the SABC Slam – a new event local event for male and female players.

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“Tennis in South Africa is on an upwards trajectory, but for the sport to achieve its true potential it needs to reach as many South Africans as possible,” said TSA CEO¬†Richard Glover. “Our new free-to-air broadcast partnership with the SABC provides us with a powerful platform from which to achieve this goal. We love the new SABC Sport vision and look forward to working closely with Gary and his team to showcase the best of local tennis over the next three years.”

“I’m really excited about being able to get South African tennis events back where they belong – live, on the SABC,” said¬†Gary Rathbone, the General Manager of SABC Sport. “This is good for SABC Sport, good for Tennis South Africa and great for the millions of South Africans who love the game and want to re-connect with the local experience, as much as to what is happening internationally. We believe we can pay a key role in building the image and profile of tennis in our country and allow the game to touch the lives of millions more South Africans. To Tennis South Africa, all I can add is, welcome home.”

Sport Industry Group
Sport Industry Group

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