Castle Lager has launched #TheGranBoks – a branded content series that involves the matriarchs of some of the families behind the Springbok players.
“We sat down with Malcolm Marx’s granny Melody, Franco Mostert’s oumas Martie, Riana, and Gerda, and Bongi Mbonambi’s gogo Themba, and they offered us the most unique and personal perspectives,” said Castle Lager Brand Director Wendy Bedforth. “They revealed how – the men millions of us admire – are heroes not because of their successes and silverware, but rather because they are their grandsons.”
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The series will roll out over a three-week period, with an English, Zulu and Afrikaans episode, respectively.
Octogenarian Melody Anderson – Marx’s grandmother – details how she watches matches with her three best friends, she’s adamant she doesn’t want a cellphone, and loves it when Malcolm rings her to chat on her landline.
“Castle Lager is a symbol of community and togetherness, because as South Africans we are a people with heart,” said Bedforth. “You feel it in the way we greet each other and celebrate one another’s successes. It represents our ability to bring out the best in each other and rise above our limitations. We’re so proud for SA to see this series as it typifies the warmth of our spirit and the openness of our arms.”