Hats off to Checkers and agency partners Panther Punch and Retroviral for producing a clever piece of video ahead of the second Rugby Championship game between the Springboks and All Blacks at Emirates Airline Park.
Featuring actor Glen Biderman-Pam – who, incidentally, came up with the concept – as Bok coach Jacques Nienaber, the brand launched the Checkers Sixty60 Locker Room sketch in the days before the game.
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“You deliver the victory, we’ll deliver the rest. Go Bokke! And for all the couch fans, avoid the maul. Game day drinks and snacks delivered in 60 minutes,” says the piece from Checkers.