Gilbert Rugby has officially launched its Barbarians v World XV campaign across its website and social channels.
The campaign – dubbed Spirit of Rugby – leans into the wider Gilbert Is Rugby brand campaign and prominently features some of the best players in world rugby enjoying Gilbert Teamwear.
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The British sports equipment brand’s content series includes behind-the-scenes access to world rugby’s best athletes.
Gilbert has described the campaign as an opportunity to “position Gilbert at the heart of rugby in the lead-up to Rugby World Cup 2023.”