Seychelles-based cryptocurrency exchange OKX has launched ‘What Is OKX?’, a global brand campaign featuring the likes of Manchester City manager Pep Guardiola and McLaren Formula 1 racing driver Daniel Ricciardo.
The campaign is underpinned by OKX’s plan to expand its customer base beyond Asia, following a landmark sponsorship deals with Premier League champions Manchester City and Formula 1 team McLaren Racing.
BBDO New York was enlisted to devise the ‘What is OKX?’ campaign, while the creative was directed by visual comedy director Andreas Nilsson of Biscuit Filmworks. The campaign is digital-first and will be distributed through omnichannel media with a heavy focus on the business and trader communities. Media distribution will include CNN, with OOH and an audio strategy also being activated.
HAVE YOU ALSO WATCHED?: Video – Meta reveals East African cycling team metaverse ad
The campaign is OKX’s biggest brand investment to date.
“Crypto trading has often been perceived to be a guarded secret, benefiting only early adopters or those financially connected,” said Ricciardo. “But sensible crypto investing does not require membership to a private magic circle. The key to any involvement in crypto rests with education and responsible trading. It’s been a great ride with the OKX team so far. I have learnt a lot and am looking forward to continuing my own crypto journey with them and excited about our future plans.”
