Former Springbok wing Bryan Habana has teamed up with HTH to “help get the country’s pools summer-ready”.
Between now and 15 December, South Africans can nominate people most in need of some expert advice on getting their pool summer-ready, and HTH and ‘Pool School Coach’ Habana could be popping in to “turn the green and mould, into crystal clear and bold”.
“Bryan is not only one of our most adored icons, but is an individual who loves life, sunshine, exercise, our country’s great weather and the outdoors,” says HTH Marketing Manager Elsabe Venter. “It made total sense that these two South African icons would find synergy in this campaign. Bryan really brought this all to life for us.”
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“It’s time to bring on the summer vibes – and what better way than co-creating a feel-good production that generates laughter and reminds our Rainbow Nation of the sparkling summer we have to look forward to!” says Habana. “I trust that our fans will be entertained as they watch the Pool School project unfold – we’re having a lot of fun with it!”
Mike Sharman, CEO of Retroviral – the agency behind the campaign – says that the content was shot in an ‘old school action hero style’, in order to accentuate the HTH nostalgia and to cut through the clutter and make an impression on the brand’s target market.
“We wanted to emulate a throwback to a classic hero-cinema style, and who better than Bryan to lead the charge, as a real South African hero,” he says. “We’ve obsessed over the finer details – from the sunglasses (which we scoured multiple thrift stores to find), to the deflated, inflatable dolphin, and there’s even a nod to that time Habana raced a cheetah!”
Visit hthpoolschool.co.za for more.