‘Official Lions Tour Partner’ Land Rover has picked up some of the best outtakes from the editing floor, to create an outtakes reel from all the content it produced.
The video looks at some of the more light-hearted moments of the brand’s content throughout the tour, with outtakes proving that even icons of the game are prone to dropping the odd pass.
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Sports marketing agency CSM was behind the Land Rover content series, from ideation, pre-production and delivery through to a detailed paid media campaign and market engagement.
The agency says the result was the highest performing content to appear on the brand’s channels to date.