Off the back of its new brand campaign, the NBA has unveiled its latest video spot promoting the league’s new app.
Ahead of the 2022-23 season, the league launched the new re-imagined NBA app to be an all-in-one destination for fans of every team. To celebrate the new app, the league released its campaign, “This is HAPPENING,” to get fans excited about all the NBA app has to offer.
HAVE YOU ALSO WATCHED?: Video – NBA unveils new season spot
In the spot, LaMelo Ball and Jordan Poole take fans on a journey through the NBA app, showcasing its capabilities and all it has to offer, from every play on the court with real-time highlights, behind-the-scenes access, press conferences, and all-access shows, because “If it’s HAPPENING, it’s HAPPENING in the NBA app.”
