Sport Industry

Video – NBA unveils new season spot

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The NBA has debuted its new 2022-23 season tip-off spots, including “The Nonstop NBA” for its brand campaign.

Told through the lens of the ultimate NBA superfan, nicknamed “Non-Stop”, and featuring an all-star line-up of NBA players, coaches and legends, the spot celebrates the return of the NBA, showcasing how the game and its culture is constantly evolving. 

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Reigning NBA Champion Stephen Curry headlines an illustrious cast of NBA talent starring Jayson Tatum, Tyler Herro, Paul George and Joel Embiid, who remind fans about all the exciting on-court elements that they can look forward to this season.

https://www.youtube.com/watch?v=M1bcZhEytR8

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