Lions Cricket has concluded a partnership agreement with telecoms giant Telkom, which will see the Imperial Wanderers offer an improved fan experience, as Africa’s first-ever 5G stadium.
The partnership will provide Lions Cricket with the opportunity to offer its fans a high-tech experience, thanks to features such as cashless payments, opportunities to watch per-pay view content, a strong mobile network experience, a business hub, and fan behaviour tracking tools.
In addition, Lions Cricket’s development pipeline, now called the Telkom Talent Acceleration Program, has been launched to improve access and ensure inclusivity to enhance greater participation in the sport of cricket.
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“We’re honoured to welcome Telkom to our Pride and are itching to get started in the merging of the physical and digital worlds,” said Lions Cricket CEO Jono Leaf-Wright. “Add to this, the unearthing of tomorrow’s talent through the Telkom Talent Acceleration Program and I genuinely believe that this partnership has the ingredients to take the game far beyond the boundary ropes and quite unlike any previous fan experience.”
“The partnership with Imperial Wanderers is a way for Telkom to demonstrate our broadband leadership and deploy leading-edge innovative 5G solutions to enhance experiences for patrons, who will get to participate in the high-tech experience of being at the Imperial Wanderers Stadium through the various propositions that we will offer at the stadium, such as augmented reality or virtual reality fan experiences”, said Gugu Mthembu, Chief Marketing Officer at Telkom. “Our commitment goes beyond just technology. We are also thrilled to be part of the development of South African cricket, to unearth and nurture tomorrow’s world stars that will emerge from the previously disadvantaged communities, through the Telkom Talent Acceleration Program.”
