The Vodacom Bulls have announced a new partnership with South African cryptocurrency app, Luno, in a three-year sponsorship deal.
In a first for the sport, the partnership includes crypto performance incentives for the team.
As the first team sponsorship by a crypto company in South Africa, the Vodacom Bulls are being backed by a homegrown South African company, with Luno’s logo taking pride of place at the top of the positional numbers on the back of the players’ rugby jerseys.
“Luno has an intrinsic understanding of what it means to have a competitive edge,” said Vodacom Bulls CEO, Edgar Rathbone. “As a trusted brand in the crypto financial industry, we are thrilled that Luno has decided to partner with the Vodacom Bulls. We are a sporting brand that is continuously exploring smart ways to evolve and innovate to modernise rugby. Partnerships with global brands are exciting as they also acknowledge the loyalty of our devoted support base. The Vodacom Bulls is an ambitious brand and we value Luno wanting to walk this journey with us, and we know that with their support we will achieve our vision of being the best sporting brand in the country.”
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Luno was founded in 2013 by two South Africans. Today the company has more than 1000 employees and operates in over 40 countries.
“Luno is focused on empowering people by building a new financial system, which is more suited to the digital age,” said Christo de Wit, Luno’s Country Manager for South Africa. “Like rugby, crypto can be unpredictable and volatile at times, but it is important to zoom out, stick to your game plan and think long-term.”
There are an estimated 300 million people using crypto worldwide as of March 2022 – a figure that is expected to grow as global markets gain better access to the crypto ecosystem. South Africa is one of Luno’s strongest and most active markets.
“Our vision is to put the power of crypto in everyone’s hands by making it safe and easy to buy, store and learn about crypto. Customers can buy crypto for as little as R10. We encourage people to start small, using a credible platform and learn about crypto on our free learning portal,” said de Wit.
