Olympic Footwear and Apparel Relaunches in SA
The Olympic footwear and apparel brand has relaunched in the South African sporting, lifestyle and fitness markets. It’s actually one of the oldest sports brands in South Africa, with
Sport Industry Group
Flash Signs With Amashova Durban Classic
Flash Sponsorship has signed as the ‘exclusive commercial agent’ to the Amashova Durban Classic, South Africa’s oldest road cycle race. This compliments the agency’s list of existing clients that include
Basketball Africa League Unveils Teams and Schedule
The Basketball Africa League has announced the 12 club teams from 12 African countries that will compete in the 2022 BAL season. The season gets underway on 5 March at
Titans Sign Agreement with Veldskoen
The Titans have announced that they’ve concluded a new partnership with South African shoe brand Veldskoen. “Teaming up with the Titans allows us to participate in South African culture, build
Getting to Know: Marcos Pelegrin
LaLiga’s global growth strategy is six years old now and the Spanish Premier League has had a physical presence in Africa since 2015. Here, LaLiga’s Managing Director for Southern Africa
Podcast: ‘At Home with Dylan Rogers’ – Giniel de Villiers
The former Dakar Rally champion on this year’s race, the dangers of social media, what racing the Dakar entails, growing up watching the legendary Sarel van der Merwe, his training
Opinion: Play Knowingly in the Next Age of the Internet
At the start of 2022, digital agency Seven League released its annual digital trends report, a look ahead at what’s happening in technology and what it means for sport. Here, Consulting
AfriSam to Sponsor the Springboks
The Springboks have signed a three-year sponsorship agreement with building materials giant, AfriSam. The 88-year-old supplier of construction materials and technical solutions to the southern African building industry makes its
Video – Brady Career to be Showcased on ESPN
ESPN Africa will premiere ‘Man in the Arena’, the series that chronicles Tom Brady’s remarkable career, exclusively on Mondays at 19h00 from 14 February. That’s after the legendary quarterback announced
JC Le Roux Joins List of World Cup Sevens Sponsors
World Rugby has confirmed that South African sparkling wine brand JC Le Roux will be an ‘Official Supplier of Rugby World Cup Sevens 2022’, which will take place from 9-11