Video – Liverpool & Standard Chartered swap shirts
Liverpool and Standard Chartered have reached an agreement that will see the Futuremakers design replace the company’s logo on the club’s shirts for a the fifth consecutive season. The women’s
Dylan Rodgers
Joma Sport unveils special shoe for Soweto Marathon
Joma Sport has expanded its presence in the South Africa running market by partnering with the African Bank Soweto Marathon. The race will be staged for the 29th time on
Volkswagen partners with Lucas Radebe
Volkswagen has partnered with former Bafana Bafana captain Lucas Radebe, “to drive social change and empower the youth of South Africa.” Radebe joins Volkswagen as a brand ambassador of the
Lions Cricket and McDonald’s renew partnership
Lions Cricket and McDonald’s South Africa have extended their current partnership, which will cover initiatives from their grassroots programmes through to the professional ranks. The renewed partnership will focus on
IOC takes 2026-32 Olympic media rights tender to sub-Saharan Africa
The International Olympic Committee has begun a tender process in sub-Saharan Africa and South Africa covering media rights for the 2026-32 period. The Olympic governing body has set a deadline
Evra launches new “LinkedIn for footballers”
Former Manchester United defender Patrice Evra and tech entrepreneur Tommy Fish have launched a networking app for footballers. ‘Player’, which has initially launched in England, currently operates on an invite-only
Netball SA and PUMA unveil new men and women team kits
PUMA and Netball South Africa have unveiled the home and away kits for the SPAR Proteas women’s team, as well as for the men’s national team. There is also a
Toyota ends sponsorship with ‘political’ Olympics
Japanese auto giant Toyota is to end their top-tier Olympics sponsorship, its chairman has said, citing the sporting showpiece’s “increasingly political” influence that puts athletes on the back burner. Toyota
SuperSport secures rights for CAF interclub competitions
SuperSport have reached agreement with the Confederation of African Football for new media rights and TV agreements for the 2024/25 CAF Interclub competitions to be broadcast in Sub-Saharan Africa. The
UK Research reveals ‘fame gap’ in women’s sport
New research from Sid Lee London and Appinio has revealed a 72% discrepancy in unprompted awareness and social media followings between top male and female athletes. The report identified a