Sport Industry

BOS ICE Tea partners with Siya Kolisi

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BOS, the South African rooibos brand best known for its colourful cans of ice tea, has partnered with Springbok captain Siya Kolisi, his wife Rachel, and the Kolisi Foundation.

They’ve launched Siya Kolisi’s Limited Edition BOS can and for each can sold, BOS is donating 5% of the turnover to the Kolisi Foundation.

The beadwork design of the Limited Edition can draws inspiration from Kolisi’s Xhosa heritage. The campaign drives the message that “we are all brewed for greatness”, with themes such as finding joy and connection, looking at people as individual works of art, and exploring how we can each make a difference.

“It’s not just a can,” says Kolisi. “It’s a can that will open so many doors, it will open so many opportunities in every community that we operate in. The support generated by this can could be supporting a woman; it could be getting a warm meal for a child. Those are things that I struggled with when I was young, and this will be making little Siya’s life a bit better.” 

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The Kolisi Foundation was founded by Siya and Rachel Kolisi in 2020, with a vision to change the stories of inequality.

“What’s great about this collaboration between BOS, the Kolisi Foundation, Siya and myself, is that there is such a value alignment for us,” says Rachel, CEO of the Kolisi Foundation. “Firstly, the fact that it is a proudly South African product that has gone global, but also that as a brand they’ve chosen to go beyond making sales and to give back to South Africa through the Kolisi Foundation.”

Siya Kolisi’s Limited Edition BOS Ice Tea not only supports the Kolisi Foundation, but also gives supporters the chance to win a trip for two to Paris, and other prizes such as BOS-branded skateboards, rugby balls and copies of Siya’s book ‘Rise’, both signed by him.  

“To partner with the Kolisi family and its foundation is a privilege, as they are uniquely South African, just like our rooibos tea,” says Will Battersby, CEO of BOS Ice Tea. “Siya has impacted the nation as a sporting icon and inspirational person, and Siya and Rachel are both making a significant difference in our vulnerable communities through their foundation. With France being our biggest international market and the Kolisi family moving there this year, we felt it fitting for BOS to shout to the rooftops about what we as a country have to offer, introducing Siya Kolisi’s Limited Edition design in Europe and in South Africa, sharing rooibos with the world, while making a difference in the communities at home.” 

Siya Kolisi’s Limited Edition BOS Ice Tea is available at Checkers, Spar, Woolworths, Pick n Pay and Takealot, or online at www.bosbrands.com/za.

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