SABC to Broadcast Bafana Bafana’s WC Qualifiers
The SABC has secured the rights to the live broadcast of all of South Africa’s matches in the second round of the FIFA World Cup 2022 African Qualifiers. That totals
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Nielsen – The Changing Value of Sponsorship
A disrupted world is changing the value of sponsorship, and the uncertainty created by the Covid-19 pandemic has accelerated shifts in the way rights-holders sell sponsorship, brands make sponsorship investments,
Infront Buys Stake in Cape Town Marathon
The Infront agency has acquired a stake in the Cape Town Marathon, through which it will market media rights and sponsorship packages for the race. The Cape Town Marathon has
Aphelele Fassi Joins Roc Nation
Roc Nation Sports has announced the signing of Sharks and Springbok fullback Aphelele Fassi. Fassi joins a growing roster of Springbok players in the Roc Nation Sports stable, which already
Kagiso Rabada Launches Own Talent Agency
Proteas fast bowler Kagiso Rabada has set up his own talent management agency, with the view to assisting artists and athletes. Rabada has collaborated with sports management firm Forwardzone to
Bulls President Details Keys to Success
The Vodacom Bulls are South Africa’s domestic success story of the past two years, having dramatically turned their fortunes around to emerge as the country’s leading – from a results
PSL Approve Bloemfontein Celtic Sale
The Premier Soccer League has confirmed the sale of Bloemfontein Celtic, with the club set to be renamed Royal AM. That’s just days before the start of the 2021/22 DStv
Busy Sponsorship Week for SA Rugby
SA Rugby has wrapped up four new sponsorship deals in the space of a week. Firstly, with water brand THIRSTI and betting operator Betway South Africa, with those deals followed
Opinion – Squash Should be an Olympic Sport
The sport seemingly ticks many of the right boxes but continues to be snubbed by the International Olympic Committee, despite numerous attempts to plead its case for inclusion. Watching the
Hollywoodbets Grabs Brentford Front-of-Shirt Spot
Hollywoodbets has expanded on its existing agreement with English Premier League club Brentford FC, by concluding a front-of-shirt sponsorship deal. Hollywoodbets will make its debut appearance on a Premier League