BIC Partners with Teko Modise
BIC has partnered with former football star and sports analyst Teko Modise, to launch its new Flex 2 shaver in South Africa. As part of this partnership, the former Bafana
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Beast Mtawarira Joins Roc Nation Sports
Roc Nation Sports has announced the signing of World-Cup winning Springbok prop, Tendai ‘Beast’ Mtawarira. Mtawarira is the most capped front-row forward for the Springboks with 117 caps and is
Getting to Know: Rob Hoatson
The THIRSTI name has popped up in the sponsorship pages a fair amount recently, with the KZN water brand concluding deals with the likes of the Comrades Marathon, Sharks Rugby
Private Equity Investment Raises Question of Control for Governing Bodies
Sportbusiness.com’s Frank Dunne looks at the growing trend of private equity investment in sport, as the financial crisis brought on by the impact of Covid-19 leaves governing bodies in a
Opinion: Launching a Start-Up Agency in Lockdown
Adam Raincock, Co-Founder at the newly-formed sports and entertainment marketing agency The Space Between, argues that now is the perfect time to launch a new sports marketing business. Tuesday, 23
Megapro Bullish About Selling 2022 Sevens World Cup
Despite the impact of Covid-19 on an already constrained local market and a global industry that is only now starting to show signs of recovery, local sports marketing agency Megapro
Podcast: The Long and the Short of It – Mark James
In the latest episode of The Long and the Short of It, Dylan Rogers, Simon Hill and Dale Hayes chat to former Ryder Cup player and captain Mark James, covering
Opinion: Where Next for Agency Sector Facing Up to New Threat?
Private equity’s seemingly unquenchable thirst for commercial inventory to top-tier properties poses fresh challenges for agencies already left reeling by market dynamics and Covid-19, says Sportbusiness.com’s Martin Ross. To squarely
ESPN to Continue Major League Baseball Coverage Across Africa
ESPN is set to broadcast another season of Major League Baseball across Africa, live on ESPN and ESPN2. The MLB’s first pitch of the 2021 season is set to be
SABC Closer to Launching New Sports Channel
The SABC is closer to launching a new dedicated sports channel. That’s after agreeing a deal that will see eMedia’s satellite service, Openview, broadcast its channels. Under the agreement, Openview