Basketball Africa League to Take Place in May
The Basketball Africa League has announced that its inaugural season will get underway on 16 May at the Kigali Arena in Rwanda. 12 teams from across Africa will compete in
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Getting to Know: Meagan Fester
Meagan Fester has been in the sports marketing space for a little over 10 years, having started with Octagon before spending the bulk of her career with Openfield. A brief
Opinion: 12 Steps to Make Sports Events More Sustainable
Giles Stanford, Director, Global Events, for CSM Live, outlines 12 ways sports right-holders can procure, design and produce more events that take less of a toll on the environment. The
SASCOC Lands Planet Fitness Sponsorship
The SA Sports Confederation and Olympic Committee has signed a four-year‚ R15 million sponsorship with Planet Fitness. The deal runs until after the 2024 Paris Olympics and includes Fit SA
First Ascent Signs Up as Apparel Partner of THIRSTI AfricanX
First Ascent has been unveiled as the apparel partner of the THIRSTI AfricanX trail run. The three-day stage trail run takes place on the grounds of the Houw Hoek Hotel in
SA Hosting of Lions Series Back on the Table
The British and Irish Lions plan to tour South Africa this year after rejecting contingency options of staging the matches elsewhere. The possibility of switching the tour to Britain and
WP Rugby Taken to Court Over Loan
Dreamworld Investments has filed papers in the Western Cape High Court to recover a loan made to Western Province Rugby. The loan is worth in excess of R112 million. Dreamworld
Opinion: How Shirt Sponsorship Can be the Making of the Next Generation of Brands
As football betting sponsorships come under the microscope in the UK, Mark Lloyd, Strategist, Dark Horses, looks at why a host of other brands should spot an opportunity in football
Opinion: What Opportunities Does Clubhouse Present for Fan Engagement?
Clubhouse, the audio-only, real-time, invite-only social app that lets users engage in virtual ‘rooms’, has exploded onto the social media stage. David Brake, consultant with specialist digital agency Seven League,
Opinion: Broadcasters Should Take Cut of Virtual Advertising Revenues
Jamie Cunningham, advisor to the board of virtual advertising solutions firm UniqFEED, says broadcasters should be incentivised to include virtual advertising in their sports coverage by receiving a share of