DHL Express has announced its multi-year naming rights partnership with Cape Town Stadium.
It’ll see the stadium change its name to DHL Stadium.
The newly-refurbished 62,000-capacity stadium is also the new home of the DHL Stormers and DHL Western Province, who moved there earlier this year. DHL first signed on as title sponsor of the two professional teams in 2011 and is already the longest-standing title sponsor in Western Province Rugby’s history.
“We believe this partnership to be a natural evolution from the extensive sports and entertainment sponsorships that we have globally, and it’s actually our first-ever stadium naming rights sponsorship,” said Megan Collinicos, Vice-President of Marketing for DHL Express Sub-Saharan Africa. “DHL Stadium is more than a sport facility, as it boasts many other great entertainment and hospitality features which DHL is looking forward to highlighting over the course of the partnership. As we move closer to welcoming crowds back, we look forward to playing our part in delivering exceptional ‘sportainment’ experiences for spectators and event organizers.”
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“When the city built such a world-class stadium as a host of the 2010 Soccer World Cup, we needed to make it happen for the economic opportunities and nation-building prestige that it would bring. However, we knew that after the event, we’d have to make it a financially sustainable landmark. Since then, we have been investigating ways to reduce the burden of carrying the operational costs of the stadium. This has led to a number of programmes aimed at enhancing the viability of the Cape Town Stadium,” said the City’s Mayoral Committee Member for Finance, Alderman Ian Neilson. “This has included the construction of hospitality suites, securing a primary anchor tenant, and most recently, a naming rights partner. Importantly, this stadium remains an inclusive, multi-purpose sporting and events facility.”