The International Tennis Federation has promoted South African Kelly Fairweather to the role of Chief Executive as part of its ITF2024 development strategy.
Fairweather has served as Chief Operating Officer of the ITF since January 2017.
A key element of the ITF2024 Strategy has been a focus on good governance, including the separation of the President and Chief Executive roles, to ensure an even greater balance of powers and accountability in leadership.
Fairweather’s main remit from the outset has been to drive growth of the sport through the delivery of the eight pillars of ITF2024. Fairweather will lead ITF senior leadership and its directors responsible for the five key divisions that comprise the organisation: Presidential; Integrity & Legal; Major Events & Sports Strategy; Tours & Pathway; and Finance, IT & People.
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Fairweather is a former South African national hockey team coach and joined the ITF having served as Chief Executive of the International Hockey Federation from October 2010 to December 2016. Prior to his time with the FIH, Fairweather was Director of the European office and International Federation relations at the World Anti-Doping Agency from January 2009 to October 2010.
Fairweather also served in two senior roles at the International Olympic Committee from 1999 to 2007, first as Group Manager in its department of finance before going on to become Director of Sport.
“The ITF is undergoing transformation in key areas,” said Fairweather. “We are in a position to explore new avenues for growth and ways of interacting with our sport. Our global tennis data informs our strategy for the development of our sport, our business and our fanbase. These are challenging and exciting times, so we need to be bold. We have set ourselves the ambitious goal to report 120 million players on this planet by 2030.”