Joma Sport has expanded its presence in the South Africa running market by partnering with the African Bank Soweto Marathon.
The race will be staged for the 29th time on Sunday, 3 November.
As the event’s technical sponsor, the sports brand will unveil a limited edition of exclusive products for this event, including an event shoe designed specifically for the event.
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“This prestigious marathon serves as the perfect platform for Joma to showcase our top tier running footwear,” said Roger Noades, Director of Joma South Africa. “Our goal is to provide runners of all levels with a tried-and-tested international choice in technical footwear at an incredibly competitive price, delivering unmatched value. Adding to the excitement, we are proud to introduce the official Soweto Marathon event shoe for the 2024 race, making it one of only eight major road runs across the world to feature this distinctive offering. Alongside renowned events like the Paris 20k, Ibiza Marathon, Rome Marathon, Porto Marathon (Portugal), Firenze/Florence Marathon, the Madrid Half Marathon, and South Africa’s own Durban International Marathon, this shoe adds to the event’s prestige. The Joma R-2000 has been carefully selected as the official footwear for the 2024 event, representing our most comprehensive, versatile, and comfortable shoe innovation to date. Our aim is to meet the diverse needs of all runners, ensuring they experience the utmost comfort throughout their journey.”
Runners can look forward to enjoying the eight significant heritage sites on the Soweto Marathon route – Chris Hani Baragwanath Hospital, Walter Sisulu Square, Regina Mundi Catholic Church, Credo Mutwa Cultural Village, Morris Isaacson High School and June 16 Memorial Acre, Vilakazi Street, and the Hector Pieterson Memorial – in style.
Runners can purchase the Soweto Marathon event shoe for R1599 when entering the Soweto Marathon online. The normal retail price of this shoe is R2399. This offer is open to race entrants only.