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SuperSport Extends Australian Open Rights

Tennis Australia and SuperSport have announced a five-year extension to their long-term media rights agreement covering sub-Saharan Africa.

The deal means the Australian Open and lead-in events will continue to be televised by SuperSport in 54 markets across the region, including South Africa, until 2026.

The broadcaster will also have rights to Australian Open original programming.

As part of the new agreement, SuperSport has committed to televising the grand slam on a minimum of two linear channels and streaming coverage across its mobile and internet services.

SuperSport has broadcast the Australian Open since 2006. Its deal with Tennis Australia expired after the 2021 tournament, as did agreements covering Europe, the Americas, Japan and New Zealand.

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The last deal with SuperSport ran from 2019 to 2021. Before that, a five-year contract ran from 2014 to 2018.

Tennis Australia Chief Executive Craig Tiley said: “We are delighted to extend our agreement with SuperSport and are excited to work with them to widen our fan base and reach new audiences across Africa.”

SuperSport Chief Executive Marc Jury added: “Our association with the Australian Open is one of the longest in our history and one that SuperSport is particularly proud of. The event is never less than world-class and offers consistent excellence, sporting theatre and drama.”

Sport Industry Group
Sport Industry Group

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