Netball SA and SuperSport Embark on Project Victory
SuperSport and Netball South Africa have formalised a partnership that the two parties hope will grow the sport of netball in the country. That’s ahead of next year’s Netball World
Sport Industry Group
MT Sports Signs Up Ex-Comrades GM
The MT Sports Marketing and Management agency has added former Comrades Marathon boss Keletso Totlhanyo to its management structure. MT Sports, which represents Al Ahly coach and former Bafana Bafana
Blitzboks and McDonald’s SA Conclude New Partnership
SA Rugby has announced that McDonald’s South Africa has joined their group of partners as the newest associate sponsor of the Springbok Sevens team. The McDonald’s famous golden arches will
Nielsen Sports SA Unveils Interesting Research Findings
“Fans are changing the game”, says Nielsen Sports South Africa, and it’s tough to disagree, following the release of its 2022 Global Sports Marketing Trends report. Nielsen unveiled some of
Lions Rugby Partners with HOT 102.7FM
The Lions Rugby Company has finalised a partnership agreement with Johannesburg’s newest commercial radio station, HOT 102.7FM. The agreement sees HOT 102.7FM become the ‘Official Radio Partner of the Lions
Sunshine Tour Lands Stella Artois as New Sponsor
The Sunshine Tour has announced that Stella Artois will be the new headline sponsor of the Stella Artois Players Championship at Dainfern Golf Estate from 21-24 April. The new three-year
SuperSport Extends French Open Rights in SSA
The French Tennis Federation has renewed its media rights agreement for Roland Garros with SuperSport in sub-Saharan Africa for another six years. FFT announced that the new deal, which runs
Investec Adds Mpumelelo Mhlongo to Sponsorship Stable
Investec South Africa has added Paralympian Mpumelelo Mhlongo to its sponsorship stable. Already employed within the Investec Group Sustainability team, Mhlongo is on track to represent South Africa at the
SuperSport to Roll Out Locally-Made Sports Documentaries
SuperSport and M-Net is set to roll out the first of several locally-made sports documentaries. A three-part series, “Two Sides” tells the story of last year’s British & Irish Lions
Video – NBA Debuts Anniversary Short Film
The NBA has premiered ‘Playoffs on NBA Lane’, the latest chapter in the league’s season-long campaign celebrating its 75th Anniversary season, streaming now across all NBA social platforms and via