Toyota Sponsors Kyalami Equestrian Easter Festival
Toyota South Africa Motors has entered into an agreement with the Kyalami Equestrian Club and will take up the headline sponsorship of the annual Equestrian Easter Festival. The main event
Sport Industry Group
PSL Finally Allows Crowds to Return to Stadiums
The Premier Soccer League has announced that the league will allow a return of crowds to its stadiums for the Nedbank Cup quarter-finals on the weekend of April 8-10. This
Toyota SA and Cheetahs Renew Sponsorship Agreement
Toyota South Africa Motors has announced the renewal of its sponsorship of the Free State Cheetahs for another three years, taking the agreement into 2025. This will stretch Toyota’s involvement
Video – The Masters Releases Teaser Video
Golf fans looking forward to the year’s first major tournament have been given a bit of a treat. The Masters has released a teaser video, reminding fans what the tournament
Nielsen Unveils Research into Global OTT Broadcast Landscape
Nielsen Sports South Africa has recently unveiled important research into the global over-the-top (OTT) media market. Nielsen Sports is the global leader in sponsorship analytics and fan intelligence, and has
No Penalties for Dusi Bib Transgressions
The organisers of the MyLife Dusi canoe marathon will not sanction participants in this year’s race who failed to adhere to the race requirement to wear official race bibs. Once
Opinion: Should Sport Exert its Influence in the Face of Political Adversity?
Following Russia’s recent invasion of Ukraine, sport has been pulled into a political landscape. Head of PR at Mongoose, Amelie Hawkins, explores how the sport industry has influenced wider society
The Crazy Store Partners with JP Duminy
Variety retail brand, The Crazy Store, has announced a year-long strategic brand partnership with former Proteas cricketer, JP Duminy. The Crazy Store has 430 stores nationwide and says it was
SuperSport Exits Another Franchise Partnership
After 25 years as a minority shareholder in the Free State Cheetahs, SuperSport has decided to relinquish its equity stake in the rugby franchise. This comes on the back of
Sports Bodies Breathe Sigh of Relief
There’s been a collective sigh of relief among from local sports bodies after President Cyril Ramphosa announced a lifting of various Covid-19 restrictions that allow stadiums to operate at 50%