Video – ATP hails ‘new generation’ with latest campaign
The ATP has launched a new global brand campaign for the 2024 ATP Tour season, entitled ‘This Is Tennis. Created in collaboration with London-based creative agency MATTA, the campaign aims
Features & TV
Video – Barclays unveils new English football campaign
Barclays has launched its latest football campaign, called ‘Here for The Land of Football’. The campaign brings together the British bank’s various connections with football, including its partnerships with the
Video – DP World Tour and Luke Willett set world record
PGA professional golfer Luke Willett has teamed up with DP World Tour to set the world record for the fastest nine-hole round of golf by an individual. His time –
Video – Ian Wright stars in Gillette Movember campaign
To mark the 12th year of Gillette’s partnership with Movember, former Arsenal and England striker Ian Wright has been joined by Gunners goalkeeper Aaron Ramsdale to launch the ‘Who’s Your Mo
Video – NBA debuts short film ‘The Heist’
The NBA has announced the global premiere of short film ‘The Heist’ – the league’s brand campaign celebrating the inaugural NBA In-Season Tournament, which tips off on 3 November. The
Video – UK’s tennis body goes ‘Beyond the Baseline’
The Lawn Tennis Association has released the first episode of ‘Beyond the Baseline’, a new docuseries that goes behind the scenes of professional tennis in Britain. The six-part series, which
Video – KFC sees sports stars ‘wingin it’
KFC has enlisted London-based agency Ten Toes to produce a new content series called ‘Wingin’ It’. Each episode is set to feature a high-profile sporting duo, as they try their hand
Video – Peter Crouch launches Bovril and Burton partnership
League One football club Burton Albion and Unilever brand Bovril have recruited former England striker Peter Crouch to launch their new partnership. As part of the new deal, Crouch is
Video – NBA is “Everyone’s Game” in new season campaign
The NBA has debuted its 2023-24 season tip-off brand campaign, ‘Everyone’s Game’, which is now streaming across all @NBA social platforms and on the NBA app. Reigning NBA MVP Joel
Video – Ryder Cup hotel inspector
Worldwide partners of the Ryder Cup, Hilton, have had a bit of fun in the days leading up to the match between Europe and the United States in Rome, Italy.