BIC SA SIGNS DEAL WITH MPUMELELO MHLONGO
Stationery brand BIC has announced that it has concluded a partnership with South African Paralympian Mpumelelo Mhlongo, in the run-up to the Paris Games. According to BIC, the partnership draws
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SARU backs SABC in rugby rights fight
SA Rugby has come out in support of the SABC in the most recent spat over broadcast rights for Springbok matches. This follows the public broadcaster’s decision to suspend its
Opinion – What lies ahead for women’s sports post-World Cup fever?
Playmakers Sponsorship & Marketing Managing Partner, Seishane Leshaba, and Nielsen Sports South Africa Managing Director, Tumelo Selikane, pose this question, ahead of the 2024 sports year. Dubbed the ‘Year of
Tiger Woods and Nike end 27-year partnership
Tiger Woods and sportswear giant Nike have ended their long-term partnership after more than 27 years. The 15-time major golf champion has used the brand’s products and equipment since he
IOC and AB InBev announce worldwide Olympic partnership
The International Olympic Committee has announced that AB InBev will become a ‘Worldwide Olympic Partner’ through to 2028. Corona Cero zero-alcohol beer will be the global beer sponsor of the
SuperSport secures last-minute deal to broadcast AFCON
MultiChoice has announced that SuperSport will broadcast all 52 games of the Africa Cup of Nations after securing a last-minute deal with rights-holders New World TV. Initially, MultiChoice had issued
Chiefs and Pirates sign partnership with SuperSportBet
SuperSportBet has announced that it has concluded partnerships with Soweto giants Orlando Pirates and Kaizer Chiefs. The betting platform, launched earlier in January, said the collaboration with the Buccaneers and
MultiChoice partners with KingMakers to launch SuperSportBet
The MultiChoice Group has partnered with KingMakers, a leading sports betting and digital entertainment company, to launch betting platform SuperSportBet. “We are thrilled to have joined forces with KingMakers to
Mahindra SA partners with Joburg Super Kings
Automotive manufacturing corporation Mahindra South Africa has concluded a sponsorship agreement with Betway SA20 franchise the Joburg Super Kings. Mahindra SA will be the team’s ‘Principal Sponsor’ and the partnership
Betway Catch R2 Million returns for Season 2 of SA20
SA20 title sponsors, Betway, have announced the return of the Betway Catch R2 Million campaign for season 2 of the competition. The innovative addition to the league was an outstanding