SA Rugby and Southern Sun Renew Partnership
SA Rugby has announced that it has renewed its long-standing partnership with hospitality group Southern Sun for a further five years. This extends the group’s association with SA Rugby and
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SuperSport Signs On as WADA’s First Official Sponsor
The World Anti-Doping Agency has signed a first-of-its-kind sponsorship deal with SuperSport, in a bid to aid ongoing efforts to diversify its funding mix. The initial two-year deal will see
Netball SA Signs Up Hollywoodbets
Netball South Africa has concluded a new partnership with South African sports betting operator, Hollywoodbets. The two-year partnership between the parties commences immediately and will see Hollywoodbets as the ‘Official
Comrades Marathon Entries Cap Increased
Significant interest has resulted in the Comrades Marathon Association pushing its entries cap for this year’s race up from 15,000 to 20,000 runners. Race Director Rowyn James said the organisation
Altron Takes Title Sponsorship of Big Easy Tour
The Big Easy Tour, the official development tour of the Sunshine Tour, has announced that technology company Altron will be its new title sponsor. That’s as part of a substantial
Blitzboks and McDonald’s SA Conclude New Partnership
SA Rugby has announced that McDonald’s South Africa has joined their group of partners as the newest associate sponsor of the Springbok Sevens team. The McDonald’s famous golden arches will
Nielsen Sports SA Unveils Interesting Research Findings
“Fans are changing the game”, says Nielsen Sports South Africa, and it’s tough to disagree, following the release of its 2022 Global Sports Marketing Trends report. Nielsen unveiled some of
Sunshine Tour Lands Stella Artois as New Sponsor
The Sunshine Tour has announced that Stella Artois will be the new headline sponsor of the Stella Artois Players Championship at Dainfern Golf Estate from 21-24 April. The new three-year
SuperSport Extends French Open Rights in SSA
The French Tennis Federation has renewed its media rights agreement for Roland Garros with SuperSport in sub-Saharan Africa for another six years. FFT announced that the new deal, which runs
Toyota SA and Cheetahs Renew Sponsorship Agreement
Toyota South Africa Motors has announced the renewal of its sponsorship of the Free State Cheetahs for another three years, taking the agreement into 2025. This will stretch Toyota’s involvement