Sigma Connected Grabs Title Sponsorship of SA’s Lions
The Lions Rugby Company has announced a partnership with Sigma Connected that will see the brand become the title sponsor of the Lions for the Currie Cup season. The sponsorship
Sport Industry Group
Calling the Shots
When people believe that the share price of a major global brand could take a significant hit when a footballer moves a bottle of its product off a press conference
Video – Am and Mapimpi Become Discovery Ambassadors
Springbok stars Makazole Mapimpi and Lukhanyo Am have become Discovery Vitality ambassadors. Produced by Matchstick Creative, the campaign launch video focuses on the relationship between the two rugby players, who
Podcast: ‘At Home with Dylan Rogers’ – Rassie Pieterse
The oldest goalkeeper in the national men’s hockey squad chats about how he got into the sport, his 20-year journey, juggling hockey with running a business, his love of ‘Tiger
How F1 is Using AI to Plan Trackside Sponsorship Inventory
Sportbusiness.com’s Europe Editor, Ben Cronin, looks at Formula 1’s innovative approach to measuring sponsorship exposure and value at its races. The 2017 Singapore Grand Prix was a great success for
PT SportSuite and Lions Invite Fans to Take Up Challenge
The British and Irish Lions and platform partner PT SportSuite have collaborated to launch the official Lions Fan Zone. The Fan Zone aims to answer the question – how do
Getting to Know: David van der Sandt
He’s a former SABC TV News Sports Editor and was the presenter on stage when Francois Pienaar lifted the 1995 Rugby World Cup, but he’s been out on his own
Video – Team Qhubeka NextHash Launches #QHandUp Campaign
Team Qhubeka NextHash has unveiled its campaign to raise 108 Qhubeka bicycles to honour the 108th edition of the Tour de France. The team is calling on the public to
LaLiga Appoints T+W as Media and PR Agency
LaLiga has appointed T+W as its media and public relations agency in Southern Africa. “We are excited to welcome T+W to the LaLiga team. For us this is a great
SABC Officially Launches Sports Channel
The SABC has officially launched its 24-hour sports channel, promising to deliver compelling sports content via free-to-air broadcasts and online streaming. The channel — which had its soft launch on