Calling the Shots
When people believe that the share price of a major global brand could take a significant hit when a footballer moves a bottle of its product off a press conference
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Podcast: ‘At Home with Dylan Rogers’ – Rassie Pieterse
The oldest goalkeeper in the national men’s hockey squad chats about how he got into the sport, his 20-year journey, juggling hockey with running a business, his love of ‘Tiger
How F1 is Using AI to Plan Trackside Sponsorship Inventory
Sportbusiness.com’s Europe Editor, Ben Cronin, looks at Formula 1’s innovative approach to measuring sponsorship exposure and value at its races. The 2017 Singapore Grand Prix was a great success for
PT SportSuite and Lions Invite Fans to Take Up Challenge
The British and Irish Lions and platform partner PT SportSuite have collaborated to launch the official Lions Fan Zone. The Fan Zone aims to answer the question – how do
Getting to Know: David van der Sandt
He’s a former SABC TV News Sports Editor and was the presenter on stage when Francois Pienaar lifted the 1995 Rugby World Cup, but he’s been out on his own
LaLiga Appoints T+W as Media and PR Agency
LaLiga has appointed T+W as its media and public relations agency in Southern Africa. “We are excited to welcome T+W to the LaLiga team. For us this is a great
SABC Officially Launches Sports Channel
The SABC has officially launched its 24-hour sports channel, promising to deliver compelling sports content via free-to-air broadcasts and online streaming. The channel — which had its soft launch on
Twizza Announces Partnership with Makazole Mapimpi
South African beverage brand Twizza has announced that is has signed a partnership agreement with Springbok wing Makazole Mapimpi. There are some natural synergies between the two parties, as both
SA Rugby Sides with SuperSport in SABC Spat
Rugby’s governing body makes it clear that it believes the SABC should have put the needs of its viewers ahead of its dissatisfaction with the sub-licensing terms offered up by
Team Qhubeka Signs New Headline Sponsor
Team Qhubeka has signed a five-year partnership with NextHash that will see the global entity assume the position of co-naming partner of the UCI WorldTeam. With immediate effect, the team will