For years commentators have been quick to point to direct-to-consumer over-the-top platforms as a silver bullet for sports rights-holders, and whilst the direction of traffic is undeniable, there are still
For years commentators have been quick to point to direct-to-consumer over-the-top platforms as a silver bullet for sports rights-holders, and whilst the direction of traffic is undeniable, there are still
Mark Lloyd, Strategy Director at Dark Horses, looks at the challenges facing rights-holders today, as they navigate a landscape littered with ethical, moral and cultural landmines. Never in the history
Robbie Spargo, Director of Sport at digital content agency Little Dot Sport, provides some valuable insight into some of the current trends out there in social media, as it relates to
At the start of 2022, digital agency Seven League released its annual digital trends report, a look ahead at what’s happening in technology and what it means for sport. Here, Consulting
Industries across the world are being challenged to become more sustainable in their approach and sport is no exception. Stacey Knight, Commercial and Marketing Director of CSM Live, offers her top
Simon Dent, founder of talent management agency HERO, makes a case for using sports celebrities as ambassadors to help drive a brand’s marketing objectives. 2022 is upon us and it will be another
David Hasenfratz, Chief Technology Officer for virtual advertising firm UniqFEED, argues personalised pitchside advertising will soon be possible in sport and describes the technological steps that will be needed to
Jens Hofer is the Director of Performance at Fnatic’s High-Performance Unit, an integral part of the esports organisation that brings together experts in pro-gaming, fitness and wellbeing, and aims to provide the
Sportbusiness.com’s Frank Dunne chats to the former Chairman of IMG Media about his 35 years in the industry, with a focus on the more recent trend of private equity investment
