Opinion: Let Audience Lead – How to Succeed in a Content Landscape
Content might be a buzzword, but when it comes to connecting brands and audiences, it really is king. Sports content studio Cut Media have racked up hundreds of millions of
Opinion
Opinion: What Brands Can Learn from ‘Drive to Survive’
Netflix’s Drive To Survive has boosted F1 to a new level. With sponsorship opportunities and viewership both continuing to rise, Business Director at We Are Social Sport, Andrew Boyers, explores how injecting
Opinion: The Power of B2B Sponsorships
Matt Kiernan, Associate Director at rEvolution, explores how and why best practice B2B sponsorships provide an effective way for brands to touch their focused target audiences and drive business results. Over
Opinion: Should Sport Exert its Influence in the Face of Political Adversity?
Following Russia’s recent invasion of Ukraine, sport has been pulled into a political landscape. Head of PR at Mongoose, Amelie Hawkins, explores how the sport industry has influenced wider society
Opinion: Making the Most of Athlete Appearances
Robbie Spargo, Director of digital content agency Little Dot Sport, provides some tips on how to make the most of your shoot time with elite level athletes. Access to athletes is
Opinion: How Marketers Can Tap into Female Fanbase
Lee Gibbons, Managing Director of Sport UNLIMITED, part of UNLIMITED, discusses female fandom in sports and the insights that can be gleaned from a scientific approach. What motivates females to
Opinion: Time for ‘Niche’ Sports to Grasp OTT Nettle
For years commentators have been quick to point to direct-to-consumer over-the-top platforms as a silver bullet for sports rights-holders, and whilst the direction of traffic is undeniable, there are still
Opinion: Time for ‘Niche’ Sports to Grasp OTT Nettle
For years commentators have been quick to point to direct-to-consumer over-the-top platforms as a silver bullet for sports rights-holders, and whilst the direction of traffic is undeniable, there are still
Opinion: The Split Personality of Rights-Holders
Mark Lloyd, Strategy Director at Dark Horses, looks at the challenges facing rights-holders today, as they navigate a landscape littered with ethical, moral and cultural landmines. Never in the history
Opinion: Five Things They Didn’t Tell You About Social Content Success
Robbie Spargo, Director of Sport at digital content agency Little Dot Sport, provides some valuable insight into some of the current trends out there in social media, as it relates to