Opinion: How to Extract Value from New Audiences
Jonny Murch, Chief Executive of the Redtorch digital agency, says international federations and NOCs did well to gain large numbers of new followers during the recent Tokyo 2020 Olympics, but
Opinion
Opinion: How Use of Tech During Lockdown Levelled Playing Field for Fans
Jon Tonberg, Director of Technical Solutions and Delivery for digital transformation business Kin + Carta, argues that Covid-19 has prompted some innovative technological adaptations from sports right-holders, which have mostly
Opinion: Social Viewing and Its Benefits for OTT
Murray Barnett, a sports media and commercial expert formerly of F1, World Rugby and ESPN, and Director of OTT consultancy D2C Sport, explores the commercial advantages for rights-holders of adding
Opinion: The Evolution of Sport as an Investment Asset Class
Nic Couchman, Head of Sport at Charles Russell Speechlys, examines the ways sports rights-holders have worked with private equity houses and considers the key features of successful investment partnerships. In
Opinion: Minding the Gap – The Economics of Women’s Sport
Investec’s Caroline Edey Van Wyk and freelance journalist Pedro van Gaalen take a look at the gender pay gap in sport, through the eyes of Investec-sponsored golfers Stephanie Meadow, Nicole
Opinion: Restructuring Will Allow Sports Teams to Recapture Fans, Dollars and their Future
Allen Soong, Partner at California-based financial consulting firm Paladin, explores the expanding opportunities for more nimble sports organizations in the wake of the Covid-19 pandemic. In a lot of ways,
How F1 is Using AI to Plan Trackside Sponsorship Inventory
Sportbusiness.com’s Europe Editor, Ben Cronin, looks at Formula 1’s innovative approach to measuring sponsorship exposure and value at its races. The 2017 Singapore Grand Prix was a great success for
Opinion: How to Make the Right Decisions When Going ‘Over the Top’
Murray Barnett, a sports media and commercial expert formerly of F1, World Rugby and ESPN, and Director of new OTT consultancy D2C Sport, says sports rights-holders need to be wary
Opinion: Peer-to-Peer: A New Frontier for Betting?
Founder and CEO of new betting platform Wayja, Reece Jacobsen, believes the move to peer-to-peer social betting could represent a new dawn for the sports betting space. Sports betting is
Opinion: Ensuring Your Content Strategy Caters to the Whole House
The evolution of media consumption habits is presenting sports rights-holders with a dizzying array of new challenges. Dr. Christian Mueller, Chief Executive of Infront X, identifies the major changes content