Simon Cummins, partner and head of the global sports, gaming, and media practice at executive search firm Odgers Berndtson, discusses three C-suite sports business trends he expects to play out
With COP26 underway, Harry Eckersley, Senior Marketing Executive, CSM Sport & Entertainment, looks at why climate change poses a significant threat to the ability to watch and play sport, and
Jean Willers, Managing Director of Nielsen Sports South Africa, makes the case for adopting a socially-responsible approach to your sports sponsorship, because it’s not just the ‘right thing to do’,
Sports sponsorship cannot escape brands’ growing demand for hard numbers, says uniqFEED Communications and Marketing Manager Katy Walsh, but rights-holders also have much to gain from better data. Sponsorship in
The recent Facebook, WhatsApp and Instagram issues emphasise why it is important for sports rights-holders to develop audiences on owned-and-operated platforms, argues Johan Junker, Chief Executive and co-founder of fan
The Editor of We Are Social Sport, Dan Chirwa, looks at the changing landscape, as it relates to brand partnerships with more socially-conscious athletes. For years, Leo Messi and Cristiano
Levergy’s Digital Business Unit Director, Monique Vrey, looks at three key focus areas she believes can help deliver more impactful sponsorship outcomes. The very recent past has exposed role players
Jack Thonissen, the CEO of Princess Sports, details how the Covid-19 lockdown forced a change of mindset, as he sought to save his business and create a more sustainable future
Andy Marston, Chief of Staff at digital media platform Antourage, believes the power of sports media is shifting away from traditional outlets towards personality-led platforms – with this summer’s transfer
Jonny Murch, Chief Executive of the Redtorch digital agency, says international federations and NOCs did well to gain large numbers of new followers during the recent Tokyo 2020 Olympics, but
