Opinion: Play Knowingly in the Next Age of the Internet
At the start of 2022, digital agency Seven League released its annual digital trends report, a look ahead at what’s happening in technology and what it means for sport. Here, Consulting
Opinion
Opinion: How to Create a Sustainable Event
Industries across the world are being challenged to become more sustainable in their approach and sport is no exception. Stacey Knight, Commercial and Marketing Director of CSM Live, offers her top
Opinion: Why Brands Should Use Sports Ambassadors
Simon Dent, founder of talent management agency HERO, makes a case for using sports celebrities as ambassadors to help drive a brand’s marketing objectives. 2022 is upon us and it will be another
Opinion: Personalised Advertising is On the Horizon for Sport
David Hasenfratz, Chief Technology Officer for virtual advertising firm UniqFEED, argues personalised pitchside advertising will soon be possible in sport and describes the technological steps that will be needed to
Opinion: How eSports Performance Industry Will Grow in Next Decade
Jens Hofer is the Director of Performance at Fnatic’s High-Performance Unit, an integral part of the esports organisation that brings together experts in pro-gaming, fitness and wellbeing, and aims to provide the
Masquelier: Full Ownership and Control Key to Private Equity Success
Sportbusiness.com’s Frank Dunne chats to the former Chairman of IMG Media about his 35 years in the industry, with a focus on the more recent trend of private equity investment
Opinion: Three C-Suite Sports Business Trends to Watch in 2022
Simon Cummins, partner and head of the global sports, gaming, and media practice at executive search firm Odgers Berndtson, discusses three C-suite sports business trends he expects to play out
Opinion – How Sport Can Play to Protect the Planet
With COP26 underway, Harry Eckersley, Senior Marketing Executive, CSM Sport & Entertainment, looks at why climate change poses a significant threat to the ability to watch and play sport, and
Opinion: Do the ‘Right Thing’… for Your Sports Business
Jean Willers, Managing Director of Nielsen Sports South Africa, makes the case for adopting a socially-responsible approach to your sports sponsorship, because it’s not just the ‘right thing to do’,
Opinion: It’s a Data-Fueled World – and Sponsorship is Not Exempt
Sports sponsorship cannot escape brands’ growing demand for hard numbers, says uniqFEED Communications and Marketing Manager Katy Walsh, but rights-holders also have much to gain from better data. Sponsorship in