Motsepe responds to last-minute plea for sponsorship assistance for South Africa’s second tier football competition. Confederation of African Football President Patrice Motsepe has announced that the Motsepe Foundation will sponsor
A real shot in the arm for the August race, as it lands three new sponsors. The organisers of the Totalsports Women’s Race have signed three new commercial partners –
COSAFA has announced that it has concluded a partnership agreement with aQuellé, as the organisation’s ‘Official Hydration Partner’. The deal comprises their natural spring water, their soft drinks range KHULA,
England midfielder Declan Rice has joined forces with London-based football content business Footballco to develop and star in original player-led video series debuting across GOAL platforms in a year-long exclusive
At an interesting and ever-changing time for global sport, Nielsen and LaLiga host event in Johannesburg to take the time to explore some of the trends emerging in the industry.
Enoch Nkwe has been confirmed as Cricket South Africa’s new Director of Cricket, with the organisation announcing three other senior executive appointments at the same time. Nkwe, former assistant to Proteas
SA Rugby and Toyota South Africa Motors have announced a new three-year sponsorship agreement, with TSAM becoming the Boks’ new vehicle sponsor. “For many, many years Toyota has been one
Streaming isn’t killing the traditional sports television powerhouses. Instead, a new world of multiple sports video platforms has emerged, says sportbusiness.com Asia-Pacific editor Kevin McCullagh. The simplest thinking around the
In the latest episode of this golf podcast, Simon Hill and Dylan Rogers get a first-hand perspective from one of the South African golfers in the LIV Golf Invitational Series
Cricket South Africa can no longer survive on bilateral series cricket, with an over-dependence on Indian visits leaving it commercially vulnerable to the vagaries of international cricket politics. January will
